The Surfboards were a natural draw and the Dream Steeple made young and old envision sunny days on the beach and driving along the coast. The curated space was designed to feel open, and allow the shows attendees to experience the space. The collaboration with Vissla’s Creators and Innovators mantra brought the area to life with a vintage East Coast surfboard display, the Dream Steeple van that was built by Jay Nelson, open D’Blanc cube with podium curation, and custom resin work from Stokehouse Unlimiteds’ owner, Paul Naude. The Florida Shape Off sponsored by Vissla attracted a crowd around the shaping bay each day to watch the craftsmen at work live during the show. The show featured two fashion shows each day, a full line up of Professional Learning labs led by industry experts on topics ranging from How to Win on Amazon’s Buy Box & Amazon Fulfillment Strategies, to Retail Cash Flow Improvement Tools and Content Strategies for Winning on Google. With the Bluewater section it just brings more and more of our type of customers to Surf Expo,” said Chris Peterson, Owner/President of Hell’s Bay Boatworks. “For us, Surf Expo is an additional branding opportunity another place for us to see our customers and meet potential ones. Two flats boats from Hell’s Bay Boatworks were the centerpiece display in the new section. Industry icon Flip Pallot was the guest of honor at the Bluewater Happy Hour. Surf Expo’s new Bluewater section made its debut, with a collection of apparel and accessory brands catering to the inshore/offshore saltwater lifestyle, including YETI, Salt Life, Scales, Heybo Outdoors, Bimini Bay Outfitters, and Sunday Afternoons. Our ROI exceeded expectations and I absolutely plan on not only continuing to participate, but growing that participation in years to come.” “īrenton Schulze, second time exhibitor 4Ocean’s Director of Sales said, “As a burgeoning startup company, Surf Expo was our first choice on the list of shows out there, and rightly so. It’s one of the best national surf shows there is. Key events included the Florida Shape Off and the 2018 Induction Ceremony for the East Coast Surfing Hall of Fame.ĭan McNamara, CEO of Pyzel Surfboards commented, “Surf Expo is a great show for us to connect with all of our retailers and spend some quality time talking shop and getting some real business done. The January edition of Surf Expo is surf hardgoods and accessory focused, showing the latest boards from brands including Firewire, Slater Designs, WRV, Rusty Surfboards, Pyzel, Savage and Ricky Carroll. “It was really great to see so many stores from the Caribbean in particular who couldn’t attend the last show due to Hurricane Irma,” added Leslie Burbank, Manager & Buyer, Red Otter Outfitters. Roy Turner, SVP and Surf Expo Show Director commented, “We saw strong buyer attendance from all across the globe- from Hawaii to the Caribbean and from Costa Rica to Maine representing stores in all categories including coastal shops and surf shops.” With attendance topping nearly 28,000, the show featured more than 1,000 booths showcasing 1,400+ brands and lines. Surf Expo’s January 2018 show in Orlando opened with a strong pulse and optimism flowing through the aisles throughout the three-day show. By Adrienne Belk | Published Feb 15, 2018
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